Sabine Gysi

Why science outreach and communicating scientific insights is so much more than merely presenting complex findings in a manner that is accessible to a lay audience.

Es gilt für alle Arten von Kommunikationskampagnen: Wenn wir eine Strategie erarbeiten, fassen wir zuallererst unsere Adressaten ins Auge. Wer sind sie?

A number of developments call for science communicators who are not only equipped to communicate scientific findings in a coherent way and without oversimplifying, but who also…

Researchers may worry about several things before a collaboration starts. Are these concerns well-founded?

Science communication is ideally done in a team, and as the person commissioned with this task, I have often found myself caught between two worlds.

Corporate Blogs mausern sich immer mehr zu Fachmagazinen und wichtigen strategischen Kommunikationskanälen. Warum eigentlich sollte ein Corporate Blog keinen Redaktionsplan…